We speak up against bland, broad-brush generalizations.
We fight for solutions that adapt to the individual's needs, beliefs,
behaviors and aspirations.
We commit to doing this in every aspect of our work,
for our clients and our clients’ consumers.
We empower our employees to have no fear in expressing their own individuality.
OUR CORE VALUE
We put people first, no matter what.
We support innovative ideas and the brave individuals who bring them to light.
And we are never afraid to be ourselves.
As a guiding ethos, RAPP stands up for Individuality. So much so, that it’s in our agency value proposition. We’re committed to racial justice, equality, representation and unbiased economic opportunity, because we know that the strength of our diversity helps us create our best work. And we believe in harnessing the strength of all our Fiercely Individual people, and the differences among us, because that’s the surest way to positively impact our business and network culture. In addition to those fully inclusive and diverse local cultures, we are proud to lead and partner in some of the most impactful ERGs in the industry.
Designed to inspire and raise awareness on gender and diversity, and ultimately encourage action for change.
Promoting awareness, acceptance and advocacy by creating opportunities for leadership, visibility, community involvement, networking and business for Omnicom’s LGBT community and its allies.
Championing diversity and inclusion in creative industries with ADCOLOR.
Giving global attention to disability – and ensuring it gets placed on the business leadership agenda.
THE AFFINITY LOOP®
We help our clients understand the most significant opportunities to create value, and move people to action, through the connected customer journey. Underpinned by our proprietary quantitative research, the CXM Study™, we identify the biggest potential for business impact, and which channels and content customers prefer along their journey, allowing our clients to prioritize marketing investment.
CORE OFFERING
Customer & Market Research
Data Science & Advanced Analytics
Audience Definition
Lifecycle Communications Strategy
Experience & Data Strategy
Technology & Automation
Reporting & Dashboarding
Content Intelligence
Digital Transformation
Digital Strategy/Experience Design
Digital Asset Development
Emerging Technologies
Site & Microsite Development
Paid Search & Performance Media
Digital Tagging & Tracking
Omni-Channel Design & Production
Social Strategy
Paid & Earned Social Media
Social Listening
Social CRM
Social Platform Management
Community Management
Influencer Activation
Content Automation
Mobile Strategy
SMS Program Management
Product & Service Design
Mobile Content Development
App Development
Location-Based Marketing
Integration Support & Production
Mobile Experience Optimization
SPECIALIZED SERVICES
At RAPP, Marketing Sciences – or the application of data and scientific methods – is core to our value proposition and serves as the underpinning of our craft. It goes well beyond reporting and analytics to fuel our end-to-end process – from informing strategic planning, marketing and business decision making, and data-driven solution design to dynamically powering individual customer experiences to proving, measuring and optimizing performance. Our Marketing Sciences Center of Excellence (COE) was formed as a complement to our local service offering to provide critical, yet specialized, capabilities at scale and to ensure consistency at the core of what we do. With particular emphasis on advanced skills and R&D, it is a reflection of our commitment to innovation in the space. Learn more.
OUR PRODUCTS
Want to learn more about what these products can do for you? Contact us.
Our co-creation workshop performed over two days, in collaboration with client teams with live customer feedback. It step-changes creative thinking and outputs customer experiences with impact.
Our proprietary method of profiling individual-level preferences in real time and delivering tailored messaging to different personality types to maximize action taken.
Our method of creating a multidimensional view of customers across Lifecycle, Value, Engagement and Personality attributes.
Our dynamic content production platform that enables the creation of unlimited number of brand compliant ad versions across multiple formats and languages in minutes.
RAPP offer brands a competitive differentiator through privacy-conscious marketing, by going beyond compliancy and embracing the ethics required today. We decode the level of risk/value trade-off consumers experience while making the decision to share their data – or not – through privacy marketing techniques including data minimization or data sensitivity models, as well as taking a privacy-first design approach as we architect systems, products and experiences. In an unscrupulously data-driven world, RAPP can help you navigate the increasingly-complex data privacy landscape and collect consumer data mindfully, with consent, ultimately unlocking more data – and locking consumers into your brand.
OUR LEADERS
OUR LEADERS
HOW TO REACH US