fiercely individual background

WE STAND UP FOR INDIVIDUALITY 

We speak up against bland, broad-brush generalizations.
We fight for solutions that adapt to the individual's needs, beliefs,
behaviors and aspirations.
We commit to doing this in every aspect of our work,
for our clients and our clients’ consumers.
We empower our employees to have no fear in expressing their own individuality. 

OUR CORE VALUE

WE ARE FEARLESS

We put people first, no matter what.
We support innovative ideas and the brave individuals who bring them to light.
And we are never afraid to be ourselves.

DIVERSITY COMMITMENT

As a guiding ethos, RAPP stands up for Individuality. So much so, that it’s in our agency value proposition. We’re committed to racial justice, equality, representation and unbiased economic opportunity, because we know that the strength of our diversity helps us create our best work. And we believe in harnessing the strength of all our Fiercely Individual people, and the differences among us, because that’s the surest way to positively impact our business and network culture. In addition to those fully inclusive and diverse local cultures, we are proud to lead and partner in some of the most impactful ERGs in the industry.

omniwomen

Designed to inspire and raise awareness on gender and diversity, and ultimately encourage action for change.

Open Pride

Promoting awareness, acceptance and advocacy by creating opportunities for leadership, visibility, community involvement, networking and business for Omnicom’s LGBT community and its allies.

Ad Color

Championing diversity and inclusion in creative industries with ADCOLOR.

Valuable500

Giving global attention to disability – and ensuring it gets placed on the business leadership agenda.

THE AFFINITY LOOP®

WE GROW THE VALUE OF INDIVIDUALS

We help our clients understand the most significant opportunities to create value, and move people to action, through the connected customer journey. Underpinned by our proprietary quantitative research, the CXM Study™, we identify the biggest potential for business impact, and which channels and content customers prefer along their journey, allowing our clients to prioritize marketing investment.

CORE OFFERING

DATA-POWERED CAPABILITIES

DATA

Customer & Market Research
Data Science & Advanced Analytics
Audience Definition
Lifecycle Communications Strategy
Experience & Data Strategy
Technology & Automation
Reporting & Dashboarding
Content Intelligence

DIGITAL

Digital Transformation
Digital Strategy/Experience Design
Digital Asset Development
Emerging Technologies
Site & Microsite Development
Paid Search & Performance Media
Digital Tagging & Tracking
Omni-Channel Design & Production

SOCIAL

Social Strategy
Paid & Earned Social Media
Social Listening
Social CRM
Social Platform Management
Community Management
Influencer Activation
Content Automation

MOBILE

Mobile Strategy
SMS Program Management
Product & Service Design
Mobile Content Development
App Development
Location-Based Marketing
Integration Support & Production
Mobile Experience Optimization

SPECIALIZED SERVICES

MARKETING SCIENCES CENTER OF EXCELLENCE

At RAPP, Marketing Sciences – or the application of data and scientific methods – is core to our value proposition and serves as the underpinning of our craft. It goes well beyond reporting and analytics to fuel our end-to-end process – from informing strategic planning, marketing and business decision making, and data-driven solution design to dynamically powering individual customer experiences to proving, measuring and optimizing performance. Our Marketing Sciences Center of Excellence (COE) was formed as a complement to our local service offering to provide critical, yet specialized, capabilities at scale and to ensure consistency at the core of what we do. With particular emphasis on advanced skills and R&D, it is a reflection of our commitment to innovation in the space. Learn more.

OUR PRODUCTS

DELIVERING INDIVIDUAL CUSTOMER EXPERIENCES AT SCALE

Want to learn more about what these products can do for you? Contact us.

FUSION

Our co-creation workshop performed over two days, in collaboration with client teams with live customer feedback. It step-changes creative thinking and outputs customer experiences with impact.

ADAPTIVE PERSUASION

Our proprietary method of profiling individual-level preferences in real time and delivering tailored messaging to different personality types to maximize action taken.

4D SEGMENTATION

Our method of creating a multidimensional view of customers across Lifecycle, Value, Engagement and Personality attributes.

ADZU

Our dynamic content production platform that enables the creation of unlimited number of brand compliant ad versions across multiple formats and languages in minutes.

PRIVACY BY DESIGN

RAPP offer brands a competitive differentiator through privacy-conscious marketing, by going beyond compliancy and embracing the ethics required today. We decode the level of risk/value trade-off consumers experience while making the decision to share their data – or not – through privacy marketing techniques including data minimization or data sensitivity models, as well as taking a privacy-first design approach as we architect systems, products and experiences. In an unscrupulously data-driven world, RAPP can help you navigate the increasingly-complex data privacy landscape and collect consumer data mindfully, with consent, ultimately unlocking more data – and locking consumers into your brand.

OUR LEADERS

GLOBAL LEADERSHIP TEAM

OUR LEADERS

GLOBAL LEADERSHIP TEAM

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    Leadership

    Anne Marie Schiller

    Global Chief of Client Operations

    Background

    Anne Marie brings 30 years of experience in publishing and advertising, with deep roots in data-driven marketing. With a passion to help operationalize solutions for clients, she has supported high-performing teams across our global network. She previously has served as managing director for both our Los Angeles and Dallas offices and enjoys the opportunity to activate high-velocity programs for RAPP’s clients around the world.

    Why I'm At RAPP

    I love to build solutions with talented staff and clients, ultimately building results and relationships that matter.

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    Leadership

    John Gim

    Global Chief Marketing Sciences Officer

    Background

    John Gim leads a diverse and seasoned practice that encompasses experience analytics, media analytics, and advanced analytics. Over his career, John has focused on producing measurably effective, methodologically sound solutions by leveraging a wide-ranging background across analytics, technology and data. Outside of building client solutions, John can be found pursuing his passions around transparency and data science growth through serving on RAPP’s Global Consumer Trust council and I-COM’s Data Science Board.

    Why I'm At RAPP

    RAPP is a place where an analyst has the freedom to think strategically and where a strategist has the freedom to dive analytically.  It’s an ideal fit for those who are interested in more than their specific discipline and have a natural curiosity about how it can all come together.

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    Leadership

    Courtney De La Peña

    SVP, Consumer & Market Intelligence

    Background

    Courtney is a seasoned marketing expert with an extensive track record of architecting brand experiences designed to engender lasting customer relationships through sustained engagement. In her time at RAPP, Courtney has held several posts in senior strategic leadership, most recently as Head of Consumer & Market Intelligence Solutions where she is focused on developing proprietary research and intelligence products designed to inform marketing and business decision making as well as opportunities for differentiated customer experience design.

    Why I'm At RAPP

    RAPP is at the forefront of modern marketing and is being called on more and more to lead the conversation of the future. There’s no place I’d rather be to watch it all unfold.

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    Leadership

    Wolfgang Kaller

    Managing Director,
    RAPP Asia-Pacific Japan

    Background

    Wolfgang heads the multicultural, highly ambitious team at RAPP Asia-Pacific Japan. For this role, he’s drawing upon his experience leading and executing award-winning projects in social, digital and e-commerce for many years across the Asia-Pacific Japan region. His passion lies in finding a way for his teams to combine their desire for innovation and creativity with the pragmatism necessary to deliver high-quality short- and long-term results. 

    Why I'm At RAPP

    I love the attitude and expertise of my colleagues around the world and enjoy every single day I spend collaborating with them. I equally love to focus on mixing creativity with data science — a focus on talking less and delivering more.

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    Leadership

    SHARI REICHENBERG

    MANAGING DIRECTOR,
    RAPP NEW YORK

    Background

    As a left-brain/right-brain hybrid, who thrives on the intersection of data, creativity and technology, Shari has helped brands across sectors drive meaningful growth from both the marketing agency and strategy consultancy perspectives. A strategist by training, an operator by experience and a leader by nature, Shari brings thoughtful leadership to RAPP's flagship New York office. Prior to joining RAPP, Shari held roles at Prophet and Ogilvy, and was a consultant at Bain & Company.

    Why I'm At RAPP

    It’s more important than ever that brands build relationships directly with their own customers. RAPP’s heritage of understanding and celebrating individuals makes it an essential partner to any modern CMO. Our people share this philosophy and are passionate about driving results with great work.

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    Leadership

    David Anders

    EVP, Business Development – North America

    Background

    David is a 20+ year agency veteran with depth in digital, direct and loyalty marketing and experience who thrives in building trusted relationships with clients and partners. David previously held global client leadership and managing director roles at Javelin, Wunderman and VMLY&R, focusing on clients including AT&T, Microsoft, Kellogg, Yum! Brands, Bank of America, The Humane Society of the United States, Citi and Novartis.

    Why I'm At RAPP

    It’s never been more critical – or possible – to create meaningful, differentiated experiences that create value and trust between people and brands. RAPP is leading the way in helping modern marketers capture attention, spark and maintain engagement, create preference, and prove effectiveness. At a time when human and business outcomes have never been so inextricably linked, RAPP is able to truly be our clients’ most valuable partner.  

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    Leadership

    John Wells

    President,
    RAPP U.S.

    Background

    John is a veteran in the marketing communications business, with over 20 years of client leadership and marketing innovation experience across dozens of big name brands. He has a diverse background, from branding at DDB to leading CRM, digital and technology initiatives on the client side at Ticketmaster. John has a history with RAPP, having worked here prior to his return in 2016. He brings his experience and knowledge to lead RAPP U.S.

    Why I'm At RAPP

    RAPP is home for me. After being away for a few years, I found nowhere more focused on driving business forward and delivering value through creative, innovative thinking. RAPP’s internal dedication to people and culture is second to none.

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    Leadership

    Cathy Butler

    CEO, Organic

    Background

    Cathy is an award-winning modern marketer who started her career when AOL still existed and dial-up modems were fashionable. In the past 20+ years, she has helped brands like Johnson & Johnson, PepsiCo, Pitney Bowes, Aetna, Whole Foods and others realize their digital-first business ambitions.  As CEO of Organic, she focuses on client success, the employee experience and DE&I in equal measure. Outside of work, she is an aspiring baker, runner and is obsessed with sleep.

    Why I'm At RAPP

    Being the first Asian-American and Woman CEO at Organic is a great demonstration of RAPP’s values and priorities.

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    Leadership

    Leigh Ober

    Global Chief People Officer

    Background

    Leigh’s multi-career background brings a solid business perspective, combined with coaching and learning expertise, to her role leading talent development and HR. It’s this diverse experience across verticals (CPG, professional services, Telecomm and more), across disciplines (Public Relations, Customer Care, Sales Operations and Training, and HR) and within large and entrepreneurial organizations (ranging from Verizon to what’s now Nestle Waters), that drives Leigh’s consultative solutions approach, helping individuals and teams realize their potential.

    Why I'm At RAPP

    People. Culture. Creativity. I believe RAPP’s focus on individuality creates a unique trifecta environment, where people can unleash their personal and professional passions in an environment of respect and inclusion. This environment leads to powerful solutions that drive performance and innovation.

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    Leadership

    Matt McNeany

    CEO, CODE Worldwide
    EVP, CTO, RAPP Worldwide

    Background

    As the founder and CEO of Code, Matt is responsible for keeping the organization at the forefront of marketing technology innovation. Matt started his career as an account man in advertising services, an experience which instilled in him the belief that technology can help brands deliver better services and experiences to their audiences — and that doing so drives profitable relationships. As EVP, CTO of RAPP Worldwide, Matt brings this same vision and energy, helping to continually evolve the organization.

    Why I'm At RAPP

    I’m part of the RAPP family because if I were a client, I would want a partner with the vision and courage to help me transition to, and succeed in, a world where I need my customers more than they need me.

    matt mcneany portrait
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    Leadership

    Devin O'Loughlin

    Global Chief Diversity, Equity & Inclusion & Communications Officer

    Background

    Devin has been a part of the RAPP family since 2011, and currently leads the Global Communications and DE&I practices for RAPP Worldwide. She works to elevate the RAPP Worldwide brand both externally and within Omnicom and harnesses her passion for DE&I to craft and execute initiatives across recruiting, engagement and retention that aim to make RAPP an industry-leading diverse, inclusive and equitable agency. In addition to her role at RAPP, Devin serves as the Global Chairperson of Omnicom's LGBTQ+ Employee Resource Group, OPEN Pride, and on Omnicom's OPEN Leadership team.

    Why I'm At RAPP

    I’ve always believed in RAPP’s unique positioning and offering as a means to make a genuine difference in the lives of consumers.

    devin o'loughlin portrait
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    Leadership

    Vagif Aliev

    Managing Director, RAPP Russia

    Background

    Vagif is an experienced agency account leader and marketing consultant with over 15 years of agency experience, who's worked with major European and American brands in Russia, including McDonald’s, VISA, MARS, Philip Morris, Procter&Gamble, Johnson&Johnson. He's worked in different agencies, managing projects from brand strategy to digital, off-trade and cross-media activities.

    Why I'm At RAPP

    I believe that my clients’ businesses need deep and close cooperation with the team. This leads to creation and implementation of effective communication. I have joined RAPP to become the part of the global team that changes digital data world.

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    Leadership

    Connie Demuru

    VP Latam / Partner
    RAPP ARGENTINA

    Background

    Connie began her career in Advertising, working for big international accounts, specializing in promotions and consumer behaviour. In this field, she founded her own company. Together with DDB Argentina, she worked for American Airlines, Mc Donald's and Danone, among others. She joined RAPP in 2003. She specialized in CRM and Relational Marketing, bringing her integrated marketing vision into the digital world. She worked as a professor at several universities and became RAPP Argentina’s Managing Director in 2006.

    Why I'm At RAPP

    RAPP is the perfect place to grow in the new era of communications. It has been so for 13 years, and it will be for many years to come. Mobilizing the consumer requires a sophisticated combination of strategy, data, analysis and relevant ideas, using technology to impact successfully. That’s the methodology we use at RAPP. That's why I'm here.

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    Leadership

    Marco Scognamiglio

    CEO,
    RAPP WORLDWIDE

    Background

    Most recently, as President, RAPP EMEA & APAC - EVP, Global Clients, Marco led our international growth initiatives to build a relevant RAPP network in Europe, the Middle East, Africa and Asia. Since joining the agency more than 15 years ago, he has built an extremely robust brand for RAPP internationally. Called “immensely likeable … with surplus energy that he puts to impressive use,” by The UK’s Campaign magazine, Marco is noted for his ability to develop strong relationships with global clients.

    Why I'm At RAPP

    In this new, opt-in world, where the customer is in control, it is a truly exciting time to be a part of an organization which allows brands to meaningfully interact with consumers in real time based on each customer's preferred communication options and interests.

    marco scognamiglio portrait
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    Leadership

    Shiona McDougall

    Global Chief Strategy Officer

    Background

    Over the past eight years, Shiona has driven major changes in RAPP’s communication strategy, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards. Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.

    Why I'm At RAPP

    The breadth and depth of talent at RAPP is unrivaled. With such a diverse team of brilliant individuals to work with and learn from, we can make great things happen. 

    shiona mcdougall portrait
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    Leadership

    Steve Takla

    GLOBAL CFO

    Background

    Steve has 20 years of experience in the marketing industry and has been with RAPP for more than 15 years. Previously, at Arthur Andersen and Ernst & Young, Steve oversaw transaction advisory services, managed client acquisitions and supervised audits across various clients within advertising, marketing and media. Since joining RAPP, Steve has separately led finance and operations in New York, Dallas and Los Angeles, was appointed U.S. CFO in 2009 and transitioned into the role of Global CFO in 2017.

    Why I'm At RAPP

    Every day I have the privilege of working with engaging, professional and passionate people at RAPP. The best part of my job, and the people I’m surrounded by, is that we have one common goal — driving our clients’ businesses and brands forward. This alone continues to draw me to RAPP after 11+ years.

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    Leadership

    Carolyn E Stebbings

    SVP, Data and Technology Solutions
    RAPP UK

    Background

    An experienced marketer with a proven track record across all channels and within many industry sectors, Carolyn prides herself on having a strong intuition for client objectives and being an authentic leader. Along with her team, she consults with clients to determine smart, future-fit, data-driven solutions that connect customer and brand. Carolyn’s brand experience includes Mercedes-Benz, Open University, Best Western, Christie’s, Barclaycard and Eurostar.

    Why I'm At RAPP

    RAPP fulfills my drive to deliver success in an ever-changing commercial landscape of diversity. I’m excited to be a part of RAPP, where I can make a world of difference through incremental change.

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    Leadership

    Chris Freeland

    Executive Chairman,
    RAPP UK

    Background

    Chris is unquestionably an industry stalwart, having held leadership positions in the UK for the last 21 years. His experience and talent lie in setting the standards for operational excellence, as well as building a strong cultural ethos of doing the very best for clients. Responsible for overseeing and running the UK operations across data, media and creative, Chris remains committed to helping talent excel in a supportive and highly strategic and creative environment.

    Why I'm At RAPP

    RAPP is somewhere I can naturally play to my strengths and work in partnership with some exceptionally talented people, as well as having the opportunity to make a difference working with some highly respected blue-chip brands.

    chris freeland portrait
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    Leadership

    Russell Kern

    President and Founder,
    KERN

    Background

    As the guiding force of KERN, Russell oversees strategic, creative and analytical leadership for data-driven brands that demand solutions. KERN’s expertise lies in large-volume lead generation, especially for subscription-based businesses and complex sales environments. KERN provides turnkey acquisition marketing, integrating strategic road-mapping, buyer’s journey development, content creation and automated lead management. Russell has worked with leading brands including DIRECTV, SAP, AAA, VeriSign, Merck and Symantec — focusing on delivering high-performance results, consistently.

    Why I'm At RAPP

    I chose to partner with RAPP because of their creativity and the sophistication of their leadership in the world of modern marketing. Working with consummate professionals makes every day a joy. What’s more, RAPP’s commitment to helping clients tap into data and consumer insights to create compelling outcomes mirrors the philosophy of KERN.

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    Leadership

    Ludovic Gougat

    Managing Director and CXS Lead

    Background

    Ludo combines left-brain analytical thinking with right-brain creative sensitivities to build effective marketing strategies for his clients. Ludo held strategy positions at Y&R, Wunderman and Ogilvy, where his work won Global Effies and DMA Echo Awards for business effectiveness. He has graduated from a business school in Paris, where he is from.

    Why I'm At RAPP

    I believe customer loyalty is not gained through brand monologues and interruptive techniques but by earning people’s trust through experiences that enrich their lives.  The ability to harness data, creativity and technology to go beyond digital communication businesses through their digital transformation is why I have joined RAPP. 

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    Leadership

    Curtis Schmidt

    President & Chief Growth Officer MENA

    Background

    Curtis is a globally acclimatized and trusted marketing operator who excels in understanding critical topics for companies, brands and consumers. He combines data insight and strategic business development to identify and ringfence what matters at pace and precision, with agency and client-side successes in North America, Europe, China and the Middle East. After supporting growth initiatives (automotive focus) for the RAPP network, Curtis returns to RAPP to strategically lead RAPP MENA growth, capabilities, and brand relevancy.

    Why I'm At RAPP

    To help guide and grow the extreme diversity, talent and capabilities of our people in-line with the progressive vision of the RAPP network.

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    Leadership

    Paul Tedesco

    Managing Director
    TrackDDB

    Background

    For 20+ years, Paul has dedicated himself to following the customer on their journey along the path to purchase and lifelong brand loyalty. This passion has led to a profound expertise that helped him forge a leadership standing in the industry. Paul brings integrated, CRM and digital experience and has held senior agency positions in Client Services and Strategy. With a focus on customer engagement and an impressive arsenal of analytics and social CRM know-how, he works across business categories and marketing channels. His client roster includes Mercedes-Benz, Scotiabank, Sick Kids Foundation, Coca-Cola, BASF, Mattel, Dove, Knorr, Heineken, Becel, Investors Group and many more. Paul also teaches Communications Strategy at the Schulich School of Business Faculty as part of their renowned MBA program.

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    Leadership

    Carlos Porras

    Managing Director

    Background

    As Managing Director, Carlos has led some of the most successful and awarded implementations in Mexico, Central America and the Caribbean for leading brands in banking, entertainment, consumer electronics, retail, commercial aviation, fitness, fundraising, telecommunications and hospitality, among others. His areas of expertise include customer experience, digital, direct and loyalty marketing, and CRM strategy.

    Why I'm At RAPP

    When I joined RAPP, the brand represented the future of marketing: A smart, customized, data driven, customer centric and fully measurable approach to foster customer relationships and drive value. 20 years later, we are not only at the forefront of modern marketing but now stand for the bright future of our discipline.

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    Leadership

    Gabby Ludzker

    CEO, RAPP UK

    Background

    Prior to becoming CEO of RAPP UK, Gabby was at Proximity: 3 years running the International business in the Paris office and 8 years in Proximity London as MD and then CEO. Coming from a Digital background at the start of it all, Gabby is passionate about the constant evolution of Marketing, finding new and better ways to solve meaty client problems, make consumers happy and deliver outstanding creative work! She is also obsessed with harnessing the collective genius of the Agency to make magic. 

    Why I'm At RAPP

    Because I have never met a group of such talented, creative thinkers with capabilities that span the entire end to end journey and beyond. Together we’ll be inventing the future of Marketing.

    Gabby Ludzker Headshot

HOW TO REACH US

GLOBAL CONTACTS

NEW BUSINESS INQUIRIES:  GlobalNewBusinessInquiries@rapp.com
PRESS INQUIRIES:  MediaInquiries@rapp.com