MAKING "CUSTOMER EXPERIENCE" EVERYONE’S RESPONSIBILITY: THREE WAYS TO PUT YOUR CUSTOMERS FIRST

On June 15th, Roger Gagnon, Head of Customer Experience Strategy at RAPP UK, shared his POV on how to put customers first with The Drum. Customers are now in control and their experience matters… A lot. 

"Today’s most successful brands understand that Customer Experience (CX) is everyone’s job and share three key traits – three ways of putting customers first – that set them apart from their peers, helping them realize higher levels of acquisition, retention, and advocacy..."

CX leaders are the companies who are putting their efforts into combing their digital and physical experiences, creating partnerships and eliminating silos; they are the companies putting their egos aside and focusing on their customer. 

To learn more, continue reading with The Drum.